Mobile Marketing: Regulations and Best Practice
The FASTSMS Mobile Marketing Guide outlines how to get the most out of your SMS marketing campaigns covering the following topics...
EU Regulations
First of all we feel it is important to take a look at the most recent
EU regulations in the form of THE PRIVACY AND ELECTRONIC COMMUNICATIONS
(EC DIRECTIVE) REGULATIONS 2003. We offer our own interpretations of these
guidelines and discuss this along with our own views in the subsequent sections.
Our aim is to give you everything you need to run a successful SMS marketing
campaign which is smooth and successful.
Permissions
In this section we elaborate on the previously stated EU regulations and
combine them with how we believe our users should conduct themselves while
obtaining permissions from potential audience members in a way that ensures
an ethical and effective campaign.
Mobile Marketing: Getting Started
Not everyone is an instant expert in SMS or marketing in general, so in
this section we point you in the right direction. It is important to understand
how mobile marketing fits in with your other marketing methods so this section
shows how SMS can be positioned within your overall strategy to enhance
it in every way.
Mobile Marketing: Strategy
This section deals with how your campaign should be structured with detailed
advice on choosing your target audience and building your database; the
timing of your broadcast; how to generate interest with a special offer
and how to use shortcodes to maintain your corporate image.
Mobile Marketing: The Message
There is still much debate on how a message should be composed, particularly with the issue of 'text speak'. We believe this should be addressed on a case by case basis dependent on the message you want to convey and the audience who is to receive it. This section suggests some general rules for composing your message and making the most of your 160 character limit.
