Over 450 million text messages are sent by banks in the UK each year. That’s evidence your customers are becoming more and more comfortable with text messaging as a primary form of communication for financial information.
Whatever type of financial services you offer – banking, debt collection, finance broker, independent financial advice, or insurance – you can use SMS messaging to communicate quickly with customers and staff.
Send messages to customers
Examples of the benefits you can offer your customers with SMS messaging are:
- Balance alerts
- Deposit confirmations
- Withdrawal information
- Fraud alerts
- Policy updates
- Appointment reminders
- Payment requests
All of these and more can be sent immediately when a transaction or event is processed. Your customers receive the information in just seconds and feel confident you are working hard for them and offering them peace of mind. They feel secure in your hands, and you have a competitive advantage in the marketplace.
Fast communication with staff
Depending on the type of services you offer, a good portion of your team may be working out of the office for large parts of the day. This particularly applies to IFAs and Debt Collectors who may need to request specific information sent to their phones via SMS or even check in for job details.
With SMS messaging, your support staff can keep everyone informed using a single “switchboard” with a web-based SMS messaging service. It’s as easy to send your entire staff a notification as it is to send job details to a single advisor. And you’re guaranteed they get the message, unlike email or voicemail.
Promoting your business
Every company needs to get more customers, clients, or prospects. There are many ways to use SMS messaging to promote your business including direct marketing to those that sign up to your marketing lists. But you can also use SMS messaging for referral marketing, or to contact existing customers with offers based on their past behavior – borrowing, saving, or investing.