SMS Guides

sms guidesSMS messaging can be used in a myriad ways to expand marketing strategy, to enhance operational efficiency, to save money or a combination of all three.

We find that many customers begin using SMS technology for a single purpose but find more and more uses for it as time goes by. We are always looking out for ways of spotting new uses and sharing these and general best practice across our thousands of users.

We produce general SMS guides such as our SMS Buyers Guide, Business SMS Guide and Mobile Marketing Guide as well as sector specific guides such as our Recruitment Guide and we plan to keep adding to these. All can be accessed using this link.

Within this section of our blog you will find further tips and ideas for getting best use of SMS in all aspects of your business or organisation. If you would like more information on a specific topic please leave a comment below and we’ll get back to you.


5 Ways to Personalise Your Next SMS Marketing Campaign

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There are always ways in which SMS marketing can be optimised further. One such way is through personalisation. This may seem like an insurmountable challenge when you are trying to communicate with so many people at the same time. The last thing you want to do is have to send out one message at a time to thousands of numbers. Yet this isn’t necessary – in fact, it is more than possible to add several layers of personalisation to your SMS marketing.

SMS Campaign Strategies Your Customers Will Thank You For

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SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it’s used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it’s important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.

8 Tips for Creating an Engaged Audience for SMS Marketing

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What’s the one thing that every marketing campaign needs? An audience! So, how do you create a database of subscribers? Natural curiosity and the British passion for “bargains” may be strong enough reasons for some to offer up their mobile numbers. However, to get substantial numbers of customers – or potential customers – to opt-in to your SMS campaigns you will need planning and care.

Planning Your SMS Marketing Campaign: Back to Basics

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SMS messaging is one of the most cost-effective forms of marketing available. Like any marketing, though, it is vital to plan your campaign effectively to ensure maximum success. So let’s look at a few basic principles that will help you make the most of your online SMS marketing.

How To Craft The Best Content For Your SMS Messaging

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You need concise, memorable and high-impact content with a clear call to action in your SMS messaging. That, in a nutshell, is what’s needed to achieve with any marketing or engagement communications in any form. But this is never truer than with an SMS campaign when your business text messaging has to rely on a small window of recipient attention.