SMS Guides

sms guidesSMS messaging can be used in a myriad ways to expand marketing strategy, to enhance operational efficiency, to save money or a combination of all three.

We find that many customers begin using SMS technology for a single purpose but find more and more uses for it as time goes by. We are always looking out for ways of spotting new uses and sharing these and general best practice across our thousands of users.

We produce general guides such as our SMS Buyers Guide, Business SMS Guide and Mobile Marketing Guide as well as sector specific guides such as our Recruitment Guide and we plan to keep adding to these. All can be accessed using this link.

Within this section of our blog you will find further tips and ideas for getting best use of SMS in all aspects of your business or organisation.


10 Killer SMS Strategies

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Nowadays, there are an increasing amount of companies using SMS marketing, but you can stay ahead of the trend by using it more wisely with our killer strategies list. Best used as part of your marketing mix, alongside other strategies, this should complement other points of contact and deliver an intuitive and responsive customer service that is unrivalled by competitors.

Proof SMS Messaging Gets Results: Opt-Ins

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SMS messaging is one of the most effective mobile marketing channels. The proof is in the data, of course. In this blog post, you’ll discover how many opt ins businesses get, and how quickly they get them once they give SMS messaging a go.

How SMEs can use SMS in their Business Marketing

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As a small to medium-sized enterprise, you will always be looking for ways of expanding your marketing outreach and public relations efforts without too much additional cost to your company. Chances are your budget is tight and you are limited in the extent in which you can advertise too. That’s where SMS comes in.

How to Choose Between Specialty vs. Multipurpose SMS Service Providers

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Choosing the right SMS provider is important for your business. Should you choose an industry specific specialty service or a more general multipurpose SMS provider? We look at the pros and cons of each in this blog. Take a look and see what will work best for you.

Using Keywords with VMNs and Shortcodes (Part 1)

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Keywords are important in SMS marketing. In order to use them, you have to have two-way messaging. But does it matter if you have a VMN or shortcode? Yes, and no. In principle, they are the same. But practically there are differences. Find out all about them in this blog.