Mobile Marketing : SMS Text Messaging Campaigns : Inbound and Outbound

mobile marketingMobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text in to a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premises can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.

Why SMS Messaging is the Future of Marketing…

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Since the first ever mobile ad was sent out via text back in 2000, SMS marketing has become hugely popular. What’s more, it’s a successful technique that an increasing number of marketeers are taking advantage of. So why is it the future? Here are a few reasons…

5 Simple Steps to Improve Your SMS Marketing with A/B Testing

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Do you ever wonder if your SMS marketing campaigns could be even more successful? Of course, you do! Find out how to put A/B testing to work in your campaigns by following our five simple steps and see your ROI increase

How A/B Testing Works in SMS Messaging

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A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.

Never Use SMS Marketing the Way This Company Did

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You’d think a large, multinational company would have all the resources and planning it needed to run an SMS marketing campaign. But that isn’t always the case apparently. Find out the big mistake this one company made and how you can avoid doing the same thing in this blog.

Why Your SME Needs a Shared Shortcode

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We’re all familiar with shortcodes without actually knowing what they are. Shortcodes are the 5 to 6 digit numbers that businesses use for sending and replying to their text messages. To keep costs low and to get into the mobile space as quickly as possible, your small business needs a shared shortcode, here’s why.