Mobile Marketing

mobile marketingMobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text in to a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premises can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.


The Role of SMS in Building Consumer Loyalty Programmes

Posted by
/ / Leave a comment

The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.

Why SMS Marketing is Superior to Email for Entrepreneurs

Posted by
/ / Leave a comment

As an entrepreneur, it is notoriously difficult to get your message out there. It’s even harder to get seen and heard in a meaningful way that doesn’t offend people. Email marketing has been the darling of entrepreneurs for years, but it’s time for something new. Something that supersedes the email and circumvents the spam folder.

SMS Marketing: 10 Things You Shouldn’t Do in Your Marketing Strategy

Posted by
/ / Leave a comment

In order to gain success with SMS marketing, certain strategies need to be put in place. Here are a few top tips on what not to do when marketing your business through SMS messaging.

Proof SMS Messaging Gets Results: Giveaways and Contests

Posted by
/ / Leave a comment

Companies use contests and giveaways all the time. It turns out that doing them over SMS messaging works really well, and offers some advantages over other channels. Read our blog to see the types of results various companies achieved when using SMS giveaways.

The Ultimate Guide to SMS Marketing for Small Businesses

Posted by
/ / Leave a comment

SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It’s also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.