Business SMS : How Business Users Profit from SMS Messaging

sms marketing in retailSMS text messaging is fast becoming an indispensable business tool for a number of applications across most business sectors.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.

Growing a Business Around Your Family Life? Here’s Why Mumpreneurs Need SMS Marketing

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Mums are natural entrepreneurs. And now they’re turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.

5 Facts Your Business Should Know About A2P SMS Messaging

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Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!

5 Reasons to use SMS for Transactional Messaging

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People rely on their mobiles for everything these days. They check them up to 200 times a day! Any business that communicates with customers can take advantage of that by using SMS messaging for transactional information. Read on to see the top 5 reasons why.

SMS and the Future of Sales and Marketing

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Four years ago, reputable commentators in The Guardian were wondering if SMS – short message service or text messaging – had peaked in performance after a two-decade exponential rise. Here we look at the evidence which shows that SMS is not only going strong, but continuing to stand out as an essential marketing channel for many businesses.

SMS Messaging Still Seen As A Differentiator In Retail – For Now

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How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.

The Growth of SMS Among Professional Services Firms

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We all know how great SMS marketing is for companies which sell to consumers, such as hairdressers, night clubs, garages and hotels. But why would a primarily business to business organisation want to use SMS marketing and why would it want to use FastSMS as its online SMS platform?

5 Key SMS Marketing Statistics

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Read for yourself the five key statistics relating to SMS marketing. Once you have seen these you will understand better how to build successful SMS marketing campaigns that win new customers and generate loyalty and repeat orders from your established customer base.

What Every Business Ought to Know About A2P SMS

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Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.

Can You Use SMS Messaging in B2B Sales?

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Let’s get the obvious out of the way. B2B marketing really is business to one person. It’s just that one person is playing a role in the buying process, rather than making their own purchasing decisions. But you already know that if you’re in B2B sales or marketing. What you may not know, is how willing those various people are to use their own mobile for business.

SMS Messaging for Uncertain Economic Times

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If there’s one thing most of us can agree on, it’s that our economic future is uncertain. The world economy reacted to the Brexit vote with unstable and falling stock markets. And no one knows exactly what the Leave vote means for the UK. But there are other uncertainties too. How can SMS help your business in these uncertain times, not just now but in the future.