Business SMS : How Business Users Profit from SMS Messaging

sms marketing in retailSMS text messaging is fast becoming an indispensable business tool for a number of applications across most business sectors.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.

How 2017 Will Change SMS Marketing

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Setting New Year’s resolutions for your business can be risky since it feels like you’re only really setting yourself up to fail. It’s much better instead to try and focus on one achievable goal and do everything to succeed and improve in that area. With its meteoric rise to popularity and outstanding success in 2016, businesses should be using 2017’s welcome reprise to integrate SMS marketing into their business development strategy.

Growing a Business Around Your Family Life? Here’s Why Mumpreneurs Need SMS Marketing

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Mums are natural entrepreneurs. And now they’re turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.

5 Facts Your Business Should Know About A2P SMS Messaging

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Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!

5 Reasons to use SMS for Transactional Messaging

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People rely on their mobiles for everything these days. They check them up to 200 times a day! Any business that communicates with customers can take advantage of that by using SMS messaging for transactional information. Read on to see the top 5 reasons why.

SMS and the Future of Sales and Marketing

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Four years ago, reputable commentators in The Guardian were wondering if SMS – short message service or text messaging – had peaked in performance after a two-decade exponential rise. Here we look at the evidence which shows that SMS is not only going strong, but continuing to stand out as an essential marketing channel for many businesses.