To Txt Speak, or NTTS. TITQ.
So you got that right? The headline to this blog post is perfectly clear isn’t it?
Shakespeare fans may have cringed when reading the headline to this post. But many say language, at least the written word, will soon consist of the sometimes cryptic acronyms frequently used in instant messaging systems.
“NTTS” is “not to txt speak”.
“TITQ” is, of course, “That is the Question”. Not very clever really given the rest of the headline but it probably made more than a few of you pause.
And for many that’s what “text speak” does. It makes us pause while our brains interpret what is being said. When it comes to marketing, that pause can mean the difference between a successful campaign and one that frustrates the customers.
SMS marketing is a balancing act when it comes to using text speak. With a limit of 160 characters in a standard message, you’re bound to need some abbreviations. But how much can you, and should you get away with? Let me share a recent example of a message I received from a local venue (I’ve blanked out the important info with *s!):
Depending on your generation, or how tuned in you are to the instant message and texting world, the above is either quaint, or you had to read it twice. In reality it isn’t too bad as far as text speak goes. There are no unknown acronyms, just shortened words and numbers in place of common words like to and for.
Honestly though, I had to read this one twice. Not so much because of the text speak itself, but because there was so much of it. I get messages from this venue probably two to three times a week. The last two and a half lines are always there, just as you see them. But for this message I guess they just had too much to say and decided to use text speak in a few other places too. Since I didn’t expect it, I needed to read it a couple of times to be sure I understood it.
But I could have decided it didn’t make sense and never look at it again. Maybe I could have decided to look at it later, but then forget after the moment had passed.
If you’re using SMS messaging for marketing, you don’t ever want to have your customers do either. You want them to act in the moment with a clear message and call to action.
Whether or not your message will be clear in text speak depends on your target audience. Do your research, know your customer, and then craft your messages so they will understand, and act, on them quickly.
Related Articles
Three Things You Must Do Right in Your SMS Marketing
SMS messaging can be one of your more effective marketing techniques, but only if you do it right. A poorly executed SMS marketing campaign could have disastrous results for your future budget, and for your organisation.
What You Can Learn From a Bad SMS Message
In last week’s blog I covered how the Trump campaign sent unsolicited SMS messages to voters. This week I’m stuck on the same topic, but from a totally different angle: what we can learn from that failure. Because honestly, their biggest issue might not be violating the law. It might be the people they have writing their SMS messages. It’s time to dissect the message that spawned the law suit, and learn what we can from it.
SMS Marketing Techniques for Copywriting Agencies
5 Phrases for Your Spring SMS Marketing Campaign [Infographic]
How to Capture the Essence of Autumn in Your SMS Marketing Campaign
Are Emoji the Next Big Thing in SMS Marketing?
One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.
[Infographic] How to Write the Perfect SMS Message
Is there such a thing as a "perfect" SMS message? Yes, there is, but there isn't just one example of a perfect message. There are so many uses for SMS messages that each of them would have their own perfect example. How many different types are there? This infographic includes a short list of some types.
12 Great Quotes to Start Your 2018 SMS Marketing Campaign
5 Winter Phrases for SMS Marketing [Infographic]
6 Psychological Tips for SMS Marketing Success
Getting to grips with the underlying psychology of how audiences react both consciously and subconsciously to your message is key to achieving the maximum effect in any type of marketing. All kinds of things come into play with different media, from colours and shapes to images and videos. Even the way things move can have a powerful effect on a viewer. Unlike many other forms of marketing, however, SMS marketing is unique in that the only tool you have is words - and not many of them. But armed with a basic knowledge of consumer psychology, 456 characters is more than enough to get the desired effect. In this article, we present our six top tips to take advantage of the psychology of SMS messaging.