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News, tips & advice from FastSMS

Posted on 07/06/2017
In SMS Guides

There are always ways in which SMS marketing can be optimised further. One such way is through personalisation. This may seem like an insurmountable challenge when you are trying to communicate with so many people at the same time. The last thing you want to do is have to send out one message at a time to thousands of numbers. Yet this isn't necessary - in fact, it is more than possible to add several layers of personalisation to your SMS marketing.

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Posted on 31/05/2017
In Business SMS

Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.

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Posted on 20/10/2016
In Mobile Marketing

Emoji are showing up everywhere. Should you be using these cute, fun, and illustrative icons in your SMS marketing? Your customers probably want you to. Around 72% of people have positive feelings about brands who use emoji. But before you get started, you’ll want to find out the details in this blog.

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Posted on 26/04/2016
In Mobile Marketing

One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.

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