Since the report didn’t focus on SMS messaging, it is hard to say how the companies are using it. We only know they are using it a LOT. I can’t help but imagine workers texting away on their phones because it is the most practical way to connect with people quickly. But it also makes me wonder whether or not the companies have embraced it as a standard practice, or if individuals are using it out of necessity.
Here are the ways companies can incorporate it into their operations:
Employee communications – SMS can be used for mass communications for things like policy updates (time sensitive ones especially) or emergency notifications such as power outages, closures, or other important information. It could also be used for one-to-one messages. This could be reminders for required training, deadlines, or meetings.
Logistics – Coordination between employees can be challenging in certain industries. Any SME that has a distributed workforce could leverage a company SMS plan to provide regular updates on locations, status, travel times, or changes. Even if everyone is co-located, SMS can enhance the communication between department or co-workers.
Payroll – SMS can be used to notify employees when their checks have been deposited or if there were changes to their deposits. Some companies have also used SMS for time card reporting, or for reminders to employees to enter hours worked.
IT status – Most companies these days rely on some sort of IT infrastructure. SMS messages can be used to alert employees of outages, or the IT department of issues that need attention. The quick nature of SMS can mean issues will be resolved faster, with less downtime.
Looking at the OFCOM data, it just makes sense for SMEs to take a serious look at how to incorporate more SMS messaging into their workflow. They’re already using it, but perhaps not to its full potential.
Visit our SMS guides page to see if we have a report on using SMS in your industry. If not, we’d be happy to talk to you about using it for your company specifically. You can reach our account experts via our live chat, email or phone.