It isn’t just big companies finding success with SMS messaging. The survey included responses from retailers who have online or physical locations with 50% saying they are both. Business of all sizes are included too, from under $5 million to over $1 billion in revenue (~£4M and £760M). In fact, 43% of respondents were in the under $5 million category.
When asked about the reasons that drove them to use SMS, “Opportunity to differentiate” won out at 69%. But that advantage may not hold out for too long.
This report, and other surveys, show that SMS messaging in retail is still gaining ground. It probably won’t be too long before the 50% that knows it can be good will actually start investing in it. SMS will become a priority when they finally see a use case that reflects their business, their customers demand it, or they are put at a competitive disadvantage by not using it.
While SMS is different than email, it may end up following a similar pattern when it comes to communication. Everyone uses email. So much so that it is often ignored or missed by the customers that receive it.
At the moment, SMS can break through all that noise because people still check their messages almost immediately. But as more companies begin using it, customers may become jaded, or may choose not to sign up to any more SMS lists. At least they will likely be more selective as to which ones they choose.
If that happens, then it will be easier for retailers that started using it early on. They will have their lists, loyal customers, and the processes in place to make the most of what they have.
So if you’re one of that 50% that know about SMS but haven’t made it a priority, we’re here to help you understand how easy it can be to add it into your mix of channels. We have industry specific reports you can view here, and our guide to using SMS in mobile marketing here. This blog is also filled with examples, advice and information for retailers.
We’re also happy to talk to you by live chat or on the phone to ensure all your questions get answered.
If you’re in the 15.5% of the respondents who were actively looking for an SMS service provider, you can download our buyer’s guide here. It’s chock full of tips and questions you should ask any provider you’re considering. We’d be happy to talk to you too, and answer any questions.