The Telegraph reported on a study by Empirica Research that shows “workplace design and facilities” are the second most important reason people stay in their jobs. Another study done by Software Advice revealed “culture and atmosphere” was second – but a very close second – to “salary and benefits” as the most important thing applicants look for in a job.
The Empirica study also said that a quarter of people (employed of course) would take a pay cut for a better workplace. Of course some of these terms are subjective, but when you look at the research it seems millennials want work to be a place they want to go, rather than a grind they have to get through each day.
Recruitment companies need to know this stuff!
It’s a generational difference from older workers for sure. Many companies, larger ones especially, are doing what they can to attract these younger workers that want something different when they show up for work.
For example, Red Bull’s offices in Soho, London have a slide and a ping-pong meeting room. Mind Candy, the company behind Moshi Monsters, turned their offices into a play den with office toys and Guitar Hero.
As a recruitment agent, which SMS message do you think millennials would respond to best?
“James, are you interested in the programming job with Mind Candy? Reply YES for more info”
“James, how would you like to get paid to play Guitar Hero and program new games from Mind Candy? Just reply YES for more info”
So there’s two things at work here. First, there’s taking advantage of something special the employers are offering. Second, you’re letting the potential candidate know that something special before they even apply. It helps get them interested, even if they’ve never heard of Mind Candy before. Or if it was for Red Bull, mentioning there’s a slide in the office will peak their interest and you might get more candidates that are qualified, but may not have responded if they didn’t know the brand.
Back to the examples, I think the second one would be more effective don’t you?