“Brevity is the soul of wit”, says Lord Polonius in Shakespeare’s Hamlet. That quote has become one of the most well-known and repeated sayings from the play. And while it is true in life (arguably), I propose that there’s a corollary for SMS messaging: “Brevity is the soul of action”.
My reasoning is that you need to inspire action while using as few words as possible. In that sense, word choice becomes incredibly important. Thankfully, you don’t need to brainstorm the best words on your own. In copywriting, there are certain words known to be effective. You can find lists of them all over the internet.
But you need to be careful. Not all the words work well in SMS messaging. Words like “amazing”, “extraordinary”, or “ultimate” can work well in some forms of copy, but they are just wasted characters in a text message. That’s because they are descriptive, but don’t directly imply a benefit or action.
I’ve sorted through many lists online and picked out the top 13 I feel are the most powerful for inspiring action in SMS messaging. Combine them with your specific offer and your response rates may go up.