There are many SMS providers that offer a service that can be used for anything. At their most basic, they provide the ability to send and receive SMS messages. This makes them adaptable for anything you need to do involving text messaging.
That said, some offer better solutions than others. Fastsms, is a multipurpose solution so I’ll use that as our example for what this type of service offers businesses, clubs, schools, or any organisation.
The only negative for a multipurpose solution is that it may seem like “too much” to someone who is just looking to fill a specific need and not interested in the possibilities for growth. I think the positives outweigh this negative, but let’s get through the whole list before deciding.
Many companies use SMS messaging for multiple purposes. Internal company communications, customer support, marketing, even helping with payroll are just a few examples. Using the same service for all these activities creates a single touchpoint for your business. This can reduce costs, management time, and headaches that happen when juggling multiple accounts and providers.
Costs for these types of providers is usually based on the number of messages you send, rather than some fixed monthly fee. Though some providers also charge a monthly fee, so always check the details! For fastsms though, all our accounts are free. You only spend money when you decide to send messages or rent a VMN (Virtual Mobile Number), keyword, or shortcode. And you only pay for just what you need and use. If you only need a keyword for a one month campaign, then you only pay for one month.
This pricing structure means that you are never limited in what you can send, and you are never paying for more than you want to use. In addition, there usually aren’t any restrictions on features with these types of providers. Our solution gives every account access to all our features and an account manager for support. You just use the features you want, and if you have questions you can ask without having to pay a separate premium for support.
So, at fastsms, you get all features, no matter how much you use your account. If you only send a few hundred, or a few hundred thousand, the features are there for you to use or grow into.
You may find some SMS providers offer downloadable software, but most use web-based solutions. This allows you to access your account from any device with an internet connection. You can send, receive and manage from anywhere with just a web browser.
If you choose to use a web-based solution, there will of course be a learning curve. But oftentimes you’ll also be able to use an application you already have, like an email client. Our email to SMS service can be used with any email client, so you and your employees don’t need to learn a new program or service. So, you may or may not have a learning curve with a solution like fastsms. It all depends on how you use it.
Another benefit is that multipurpose providers usually publish an API (Applications Programming Interface). The API allows you (or your developers) to connect with your existing business applications so you can send and receive SMS messages automatically, based on conditions, or from within your custom applications.
The pros of a multipurpose SMS provider are:
- Only pay for what you use
- Use, manage and pay just for one solution
- Access all features and support for same pricing
- Potentially low learning curve
- Ability to integrate with other applications
- Unlimited possibilities as needs change
Remember, the only negative might be that all these options can overwhelm a smaller business or organisation who is focused on doing what they need to right now. That’s understandable. But even for those businesses, it’s worth looking at the cost they pay monthly to see if they could save money by opting in for a more flexible solution like fastsms.
If you’d like to learn more, you can download our Buyer’s Guide to Choosing an SMS Provider. In it you’ll find all you need to know about choosing a provider as well as a checklist you can use for your research. Or if you’d rather, you can connect with us via Live Chat, email or phone.