When someone signs up to your SMS marketing list, do you tell them how many messages you’ll send them? SMS best practices indicate that you should let them know either in an SMS message confirming their opt in or elsewhere on the materials they see when signing up. It sometimes looks like this:
Thanks for signing up! We’ll send a max of 5 msgs/mo. Msg&Data rates may apply. Questions? Reply HELP.
That message is like a promise. The person signed up agreeing to 5 SMS messages per month from you and that’s it. But is it really a big deal if you send more than 5? It might be.