SMS marketing is on the up: over 2 billion people are using smartphones every day, across the globe. That’s a lot of messages and it’s almost twice the amount of emails sent.
As a marketer or a recruiter who is trying to improve their lead generation processes, you are increasingly competing with a variety of mediums in which to get your message across – it seems that every man and his dog are using Facebook, Twitter, and LinkedIn for starters, never mind email marketing, PPC or printed adverts.
In recruitment, the competition is even stiffer. Turnaround times for roles are at an all-time high, and recruiters don’t have time for candidates to check their emails, or rely on the hope that a candidate will like your social media page, see a posted role and then get in touch.
There aren’t enough hours in the day to call around to candidates, and even when you do make those calls, there’s no guarantee that they’ll be picked up. Recruiters’ days are spent chasing people, leaving notes on a system, and leaving voicemails that may take a few days to get a response to. In the ever-changing, fast-moving, whirlwind environment that recruiting is, the typical practice does not measure up to the reality.
However, more and more marketers are now realising the powerful impact SMS marketing can have. Fast, direct, discreet, and accessible to a candidate even when they might not be able to talk on the phone, they are still able to check their phone for text messages.
Ultimately, SMS marketing improves the candidate experience. It’s time effective, it’s cost effective, and it’s data driven, meaning you are able to make informed decisions all the time.
If you’re still not quite sure how business text messaging can have a great impact on you as a recruiter, have a read below, and then why not get in touch with us to discuss it further.