As you may be aware Fastsms is part of NetSecrets Ltd where we do lots of stuff to do with the Internet; to save listing them I’ll dive straight into telling you a little bit about PlanetStream
and how you can benefit from the services being offered. To put it in context, here some figures released earlier this year…
Statistics from comScore Inc.
have shown a radical shift in browser behaviour – more people are actually watching video online than are conducting searches. October 2008 saw a total of 12.6 billion searches made, compared to 13.5 billion videos being viewed.
Senior analyst for the Kelsey Group, Michael Boland, presented the data at the Search Engine Strategies conference, Chicago and noted, “Video is now a standard, an expectation.”
This trend complements the findings of a separate survey by PermissionTV, which concluded that 2 out of 3 business owners regard online video as a primary focus of their 2009 digital
marketing campaigns – higher than every other category, including social media and search. These two trends, coupled with Google’s recent integration of video thumbnails
to general search results, have created a strong argument that companies should produce even more video content in 2009.
Video is changing the rules of both website marketing and SEO. Because of the spidering nature of Google’s new algorithms, the company that moves quickly to load their website with high quality videos has a chance to dominate their local search marketing efforts and their competitors for months or years to come.
But how can you take advantage of this? With PlanetStream you will get the same high level of support as you do with Fastsms, we will always strive to help you get the most out of the service and give you a pricing plan that works for you.
So you may be thinking to yourself “yeah, maybe streaming is a good idea, but why pay for it when things like YouTube are free?”. I am always suspicious of things that appear free, and this is why…
There are three main issues:
1. Unlike PlanetStream, YouTube give no guarantee of service or the quality of playback and it can deteriorate quite badly at busy times. So for professional users there is always the risk that a key visitor to your website could receive a poor impression of you.
2. Because YouTube is free they add their branding and their advertising to your video. This detracts from your image and dilutes your message. It’s a bit like finding a professional person with an AOL email address. It makes you look amateurish and even cheap-skate.
3. Most importantly at the end of your video they add links to “similar” content. At worst this could be links to your competitors but even if it’s complementary content it can distract your visitor away from your message
With PlanetStream you will be able to choose how your video appears and how it is used. With options such as On Demand
, Live Event
, and Secure Streaming
your business can benefit from creating a really unique visitor experience on your site.