Wow, what a year! While it's hard to believe it's over, 2015 turned out to be one of our best. It was so good, I thought it was worth reliving it once again before we head into 2016. Here are the highlights for Fastsms that make us puff out our chests and tear up with pride...
Even though it's entrenched in our daily lives, mobile is still a relatively new technology that's suffering from growing pains. People and businesses are finding new and different ways to use smartphones which keeps everyone involved on their toes. One trend in particular is the growth of instant messaging (IM) apps. It was big news when Whatsapp sent more daily messages than were sent over SMS. Some called it the death knell of SMS messaging. Others said mobile was all about apps and notifications. They claimed the only way to engage customers is to get them into an app. SMS messaging was old technology and couldn't keep up. In reality though, SMS...
Have you ever wanted to send a message to someone with just the perfect sentiment, but couldn't find the words? Or you couldn't say what you wanted in less than the 160 characters of an SMS message? Believe it or not, there are many places on the web that offer pre-written messages you can simply cut and paste, then send off to unsuspecting family and friends. If you Google just a little, you'll find that these already composed messages are gaining ground as a greeting card substitute too. As someone who always forgets to get the holiday cards in the post, I see the allure of sending holiday greetings via SMS. They're fast, easy, yet potentially just as heartfelt as whatever is written inside a traditional greeting card. So I looked around and found a few I thought worthy of sharing – and perhaps sending. The ones I've chosen come from SMS4smile.com. It...
The rush of holiday shopping is nearing its peak this week. As people wade through the frenzy and chaos of trying to find the perfect gift, a text message from your store might be just what they need. At least that's what a study form MarketLive might be telling us. Their study focuses on mobile users and what it is they want from retailers this shopping season. The results are encouraging – and exciting – for any retailer who connects with customers using a mobile device. While the study covers many different aspects of mobile marketing, I want to focus here on the ones related to SMS. After all, there are a few days left before Christmas, which is plenty of time to get together an SMS campaign to reach those last minute shoppers. But some of the other aspects of mobile examined by Marketlive would take a bit longer to...
One of the most interesting use cases for SMS messaging is the financial industry. Just a couple weeks ago I wrote a blog on 7 ways the financial industry can use SMS messaging to communicate with customers. In this blog I'll expand on the topic from a different perspective: personalisation.
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