Is your mobile strategy ready for 2015? Hint: SMS messaging should be a big part of it!
Are you focused on providing mobile moments, or are you still thinking of mobile as just another channel? According to Forrester, if you’re in the latter category, you’re about to fall behind.
Forrester’s predictions are in the report Predictions 2015: Most Brands Will Underinvest In Mobile. According to an article on the report on MobileMarketer.com, Forrester has observed people’s behaviour when they are using mobile devices, and surveyed businesses about how they intend to pursue mobile initiatives in 2015.
A key takeaway from the report is that people are generally checking their mobile devices, smartphones mostly, very quickly –just glancing at them to get an update on various things. The MobileMarketer.com article quotes Thomas Husson of Forrester as saying, “In 2015, we expect the gap to increase between brands who will see mobile as just another channel and the leaders who will invest in re-engineering their business to deliver mobile moments,” he said.
Those quick glances at their smartphone are mobile moments. Or to be exact, here is Forrester’s definition of a mobile moment: “A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.”
And the companies that understand the shift will do really well in mobile in 2015, while the rest will struggle to engage their audience, convert mobile to sales, or stand out as a brand. What does Forrester recommend to be one of the companies that succeeds?
Well, there are a lot of steps companies should take including changing the mindset that mobile is just creating an app or mobile website. Companies should strive to create experiences for their customers as well as use a strategy to reach out to them quickly, such as using SMS messaging.
SMS messaging has proven to be a very effective form of quick, personal but non-intrusive (if done right) way to communicate with customers. And the data and recommendations from Forrester confirm it isn’t a fad, but becoming a necessary part of every company’s mobile strategy.
Is your company using SMS messaging yet? If not, please share with us in the comments what is holding you back.
Related Articles
Here’s Why SMS Marketing Is Literally The Best Idea Ever
Is SMS marketing the worst idea ever? That’s the opinion of one author in Entrepreneur Magazine. He gives five reasons why companies should never bother sending SMS messages to customers. I take him on, point by point to show why he’s wrong and SMS marketing is the best idea ever.
5 Ways to Build Some Football Fever With SMS Marketing [Infographic]
Top Tips for a Successful Christmas SMS Marketing Campaign [Infographic]
Top Five Questions You Need to Ask Before Choosing a URL Shortening Tool
If you're using social media or sending SMS marketing messages then you know all about link shortening. Or do you? Are all services the same, and are there options you didn't even know you had?Here are five questions you should ask before choose a service to shorten your links in your SMS messages.
Why SMS Marketing Should be Part of Your Mobile Strategy
Small screens increasingly equate to big business. 30 years ago, when mobile phones were still in their relative infancy and tended to be both expensive and as big as a rubber-bound brick, Vodafone predicted that the market would support around a million units. Fast forward to 2016 and mobile phones are a daily part of life for a majority of the global population.
5 all important SMS Marketing tips for 2018
The Psychology of SMS Marketing
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
5 SMS Marketing lessons from The Apprentice
The ONE Thing You Never Want To Do In SMS Marketing
"UK B2C data for SMS marketing" - That was the search result headline I found while researching online. Interesting I thought. It must be relating to SMS marketing statistics for B2C (business to consumer) sales. Since I was searching for some updated information and studies about SMS I decided to click and read.