Mobile Marketing Campaign: Subscription Manager
A subscription manager campaign is one of those that really does have a lot of subtle potentials, some that are not always directly attributable to an incoming revenue – a marketing nightmare, how do you justify something when you can’t place upon it a definite return on investment.
By showing you how a subscription manager campaign might be used we should be able to highlight some of the benefits…
Subscription Manager Example: A sports TV channel offers news updates for a range of sports. Viewers text in with the sport(s) they are interested in to receive regular goal flashes, score updates, team news, club announcements etc.
A classic example, and one that is very much in use. It’s great as it can be largely automated, requiring little supervision and you can choose to have it reverse billed, making the cost to you extremely minimal. You also gain invaluable opted-in data for future campaigns for people who are genuinely interested.
Above all of this is the unmeasurable human factor – used correctly a subscription manager campaign can dramatically enhance your other products and user experience ensuring you maintain a loyal and active customer base.
To find out more about subscription manager campaigns and other mobile marketing strategies, grab us using online chat, email helpdesk@fastsms.co.uk or call us on 0800 954 5305 to find out what could work best for you. Equally click here for a free account to put us to the test.
Related Articles
Temporary technical issues
Why you want to keep your SMS marketing database clean
SMS Marketing: An Essential Guide to PECR
The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.
How to Turn SMS Messages Into Better Reviews for Your Hotel
Hotel guests use review site ratings like TripAdvisor to make decisions about where they’ll stay. If your hotel doesn’t rate well, you’re in trouble. Find out how you can get more positive reviews when you use SMS messaging to communicate with guests.
The Growth of SMS Among Professional Services Firms
We all know how great SMS marketing is for companies which sell to consumers, such as hairdressers, night clubs, garages and hotels. But why would a primarily business to business organisation want to use SMS marketing and why would it want to use FastSMS as its online SMS platform?
Marketing Review for 2015 Holiday Season
Comparing SMS and email marketing results for the 2015 holiday season, this article taps into reports from Expedia and Adobe to share important insights.
10 Steps to Launch a Successful SMS Marketing Campaign – Infographic
SMS Marketing – A Brief Guide to the Data Protection Act 1998
Any UK business that collects, stores and uses other people’s personal data for purposes such as marketing and selling is subject to the rules of the Data Protection Act, and those using SMS marketing are no exception. Having a basic understanding of the DPA legislation and its main requirements is useful to maintain best practice in direct marketing such as SMS marketing and also helps to uphold your hard won customer trust - as well as avoid the potentially costly consequences of falling foul of the law. Read this article to learn how to avoid the simple pitfalls and get your SMS marketing campaign off to the right start.
5 Winter Phrases for SMS Marketing [Infographic]
How The Tourism Industry can use SMS Marketing
Today we’re bringing our technology with us on our travels - using our smartphones to create a more personalised experience, one that points us towards tailor-made itineraries. This means those who promote certain sectors of the travel industry are in a strong position to have their SMS marketing campaigns favourably received.