Mobile Marketing Campaign: Simple Vote
It seems that at this time the culture we live in revolves around public opinion more than any other to come before it. At times it seems a bit insane but we vote on everything from our favourite flavour of crisps, to who we think should run the country, to who we think should get kicked out of a bizarre multi-coloured house in Hertfordshire.
Whatever the subject, people love having their say – and it is a great way to market a product or service as well as gather invaluable data; not just hard data such as phone numbers for future campaigns but when you’re planning on selling something to the mob, its a good idea to find out what they think at some point!
A simple vote campaign from FASTSMS was born for this kind of stuff, in the past this type of campaign has been behind everything from Big Brother & Pop Idol to government opinion polls on smoking and driving habits.
By running a few keywords simultaneously you have the makings of a really successful simple vote campaign…
Simple Vote Example: A well known reality TV programme invites viewers to vote for evictions as follows:
To evict Charlie text VOTE CHARLIE to 87007
To evict Godzilla text VOTE GODZILLA to 87007
Simple Vote Example: A radio vote on a topical issue of the day might want to collect listeners’ opinions on using mobile phones whilst driving. They would ask their listeners to:
Text BAN to 88010 if you want to ban any use of mobile phones whilst driving
Text HANDS to 88010 if you think hands-free kits are safe enough
Text OK to 88010 if you think mobile phones are safe under any circumstances.
These really are easy to setup and run, with the data easily exportable into a spreadsheet, you can even get qualitative data as well, where people can text HANDS followed by their reasoning to 80010 – this really engages your audience maintaining or improving your relationship with who are effectively your customers.
To find out more about simple vote campaigns or mobile marketing in general grab us on live chat, email helpdesk@fastsms.co.uk or give us a call on 0800 954 5305.
Related Articles
Password Confirmations: A Business SMS Use Case
7 Statistics That Show Why You Should be Using SMS Marketing Right Now
You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
3 Myths About Smartphones and SMS Messaging in Education
When it comes to using SMS messaging in student education, one major issue that comes up is whether students should have mobile phones at all (in class). Currently in the UK, each school sets its own rules on mobile phone usage. Some allow them in class and some ban them entirely.
Proof SMS Messaging Gets Results: Giveaways and Contests
Companies use contests and giveaways all the time. It turns out that doing them over SMS messaging works really well, and offers some advantages over other channels. Read our blog to see the types of results various companies achieved when using SMS giveaways.
5 Ways Guest Houses Can Benefit from SMS Marketing
The Second Most Important Rule of SMS Marketing
Text message marketing works because it is short, quick, personal, and immediate. You don't want to annoy the people you're reaching out to. If you're running an opt-in campaign, or a contest, keep the process to as few steps as possible.
5 Key Points to Ensure Your SMS Marketing is GDPR Compliant
Virtual Mobile Number Vs. Shortcodes
6 SMS Mаrkеtіng Trends tо Lооk fоr This Autumn
The 3 Biggest Benefits of Using a Shortcode in Your SMS Marketing
Over 92% of people in the UK have mobile phones. SMS marketing is one of the best ways to reach out to them in a personal way. But for your marketing to be a real success, you need to get replies. Using a shortcode with keywords offers many benefits for your marketing. Let's take a look at the top three.