Mobile Marketing 5 times more effective than online, study says.
A recent study by digital marketing research firm InsightExpress has concluded that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
“The Mobile InsightNorms study measured unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent. The study included a comparison of mobile media types and verticals to the effect of online advertising, and these findings continue to show the power of mobile as an advertising channel.” (Dan Butcher, Mobile Marketer)
To read the full article at Mobile Marketer follow this link. (This will take you away from the FASTSMS Blog)
The study has reinforced the power of SMS as a marketing tool highlighting its effectiveness at increasing upper level purchase funnel metrics such as awareness measures.
“SMS campaigns generated increases of 5 percentage points for unaided awareness, 10 percentage points for aided awareness and 18 percentage points for ad awareness.”
Findings such as these really do support the notion that mobile, particularly SMS, will be around for a long time to come and that businesses looking to capitalise on all the marketing channels available to them should get a handle on it sooner rather than later or risk being left behind at the curve.
To find out more, our Mobile Marketing Guide is a good place to start.
If you would like a free consultation on how you could be using SMS within your business call us on 0800 954 5305, email helpdesk@fastsms.co.uk or grab us on live chat.
Related Articles
What’s in a Keyword? Three Rules to Using Keywords in SMS Marketing
Keywords are single words that can be used within two way SMS marketing campaigns. They can be used in conjunction with SMS shortcodes or with Virtual Mobile Numbers. Learn three basic rules for the use of SMS keywords that will increase click-through rates and conversions.
Improve SMS Marketing ROI By Giving Your Customers Options
SMS messaging offers some of the highest click through rates in mobile marketing. But did you know it could be even better? See how one retailer improved their click rates by offering their customers different options in their messages. Then see how you can do the same.
5 Ideas for Awesome SMS Marketing Campaigns
10 Tips for Creating the Perfect Valentines Day SMS Campaign
If you run a florist or a restaurant, you may not think you need to run a Valentine's Day promotion beyond offering a special bouquet or a bottle of champagne with a meal. But any business can use SMS to add value to their marketing campaigns and to retain loyal customers, even those that don’t seem to be an obvious fit with the culture around Valentine’s Day.
[Infographic] How to Write the Perfect SMS Message
Is there such a thing as a "perfect" SMS message? Yes, there is, but there isn't just one example of a perfect message. There are so many uses for SMS messages that each of them would have their own perfect example. How many different types are there? This infographic includes a short list of some types.
5 Facts Your Business Should Know About A2P SMS Messaging
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
International text messaging: How to stay in touch while traveling without breaking the bank
Virtual Mobile Number Vs. Shortcodes
The Ultimate Guide to SMS Marketing for Small Businesses
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.