How to Increase Website Traffic with SMS Messaging
There are a lot of reasons to use SMS messaging. One of the best ones is to use SMS messaging to get people to your website. Or to get them to your website again.
Here are a few ideas on how to reach out to anyone on your opt in list that’s already made a purchase from you, shown interest in your products or services, or signed up for special deals. But before I get to some examples remember to follow good SMS messaging protocol:
Keep it short, relevant to the receiver, and always include opt out instructions.
The body of the SMS message should include a shortened URL that gets them to your website so you can market to, or inform, them again. Without further ado, here are just a few suggestions when to use a URL in a SMS message:
- Send them to a special offer page – the landing page could include discounts, buy one get one free offers, or special deals limited to text message customers
- Send them to a video – for customers who’ve already purchased from you, think about sending them to a how to video on your website for the product they just purchased
- Provide a quick link to restock supplies – send a reminder to them to purchase refills or accessories for a previously purchased product and include a direct link to the refill or accessory.
There are endless variations on the theme here, but the idea is to get them back to your website so you can keep yourself fresh in their mind. Also while they are visiting, they may find something else to purchase. At the very least they will be thinking about your brand.
Bear in mind also that the landing page you send people too has to be mobile-friendly. You are not going to get many visitors responding to your SMS message from any device other than a phone so make it good!
You can also make it a little more fun if you’ve got the budget. I signed up for special deals from a cinema. This summer they’ll send a SMS message each week that directs me to a special page on their website with a “scratch-off” discount ticket. I rub my finger over the ticket on the screen and my discount or free code appears. But the destination for the URL in your message doesn’t have to be that fancy – just be sure it is a direct link to something useful, not your home page. Have you used SMS messages to get people to your website? If so leave a comment sharing how you got on.
Related Articles
How SMS Can Help Your Local Business Optimise Your Local Campaign
One of the great advantages of SMS: it's completely trackable so you know exactly how your campaigns are engaging your opted in customers and clients. And if you’re a small business, operating in a specific geographical location, then that local knowledge can be invaluable in targeting your campaigns to a local audience.
SMS Mаrkеtіng fоr Indереndеnt Fаѕhіоn Retailers
4 Tips for SMS Marketing Success
SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
3 Retail Predictions to Increase Footfalls This Holiday Season with SMS Messaging
Last year footfalls for some high street shops dropped during the Black Friday weekend. Even though the UK spent a record breaking £1.1B, some saw their in-store sales slump. Find out the three things retailers need to do to get customers to come back.
Do Your SMS Marketing Messages Sound Spammy?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
How Text Messages Help Small Shop Owners Build Business
If you are the owner-manager of a UK retail business, then you will know that it’s vital to use every weapon you have available to battle with the big guns on the high street and online. That must include embracing all the advantages modern technology provides, including a communications campaign based on the Short Message Service (SMS) – better known as text messages. Not sure what SMS is about and how it will work for your shop? Then read on, because you are missing a golden opportunity to give your small shop a much bigger presence and outreach.
7 Tips for a Successful SMS Marketing Campaign
SMS marketing is still one of the most effective marketing channels available to businesses but is often overlooked in the pursuit of newer, more digitised technologies. When you include SMS marketing as part of the marketing mix, you're in a far greater position to increase engagement with your campaign, helping you generate a greater return on your investment. As with all channels, there are certain ways you can ensure your campaign is more effective, by following these simple steps.
mCommerce Summit 2016. Wine, Red Noses, and Mobile Marketing?
Imagine this: Someone wears a red nose, wine glasses filled before noon, and everyone’s talking about mobile marketing. That was the Mobile Marketing’s 6th mCommerce Summit in NYC last week. I’ll get to the red nose and wine a bit later. First I’ll share some takeaways about mobile marketing from the presenters by sharing it with you the way I saw it.
How to Use SMS and The Olympics to Boost Business
Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.