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This is a question that is getting a lot of attention at the moment due to the sudden realisation from businesses of all sizes that SMS Marketing should be playing a role in their overall strategy.
Many are expecting the same level of reporting as channels such as Email Marketing wanting to see a break down of open rates, click through rates and a list of hot prospects – unfortunately the technology simply isn’t there yet, and there is no evidence to suggest it ever will be, with little change in the way SMS works since its conception.
The issue with the analytics is more down to a lack of understanding by the user than the technology itself, and the experienced mobile marketer will tell you as much.
The following points all require consideration when in the planning stage of your campaign so your results can subsequently be measured…
To find out more take a look at our beginners Guide to Mobile Marketing.
For more information or to launch your own campaign call us on 0800 954 5305 or email firstname.lastname@example.org