A few weeks ago, Facebook executive Mendelsohn stated that in five years she expects the social network “will probably be all video”. Nicola Mendelsohn is the vice president of European, Middle Eastern and African operations for the company. She has an extensive resume going all the way back to 1992. There’s no denying she likely knows what she’s talking about.
But while you can’t deny the impact of video on Facebook and the Internet in general, is her prediction implying the actual death of text? I’ve seen headlines about the death of SMS messaging (and I’ve written about those here), and read reports saying 70% or more of Internet traffic is video.
Many in the news media are taking her words and making the broader prediction about text (all text, including SMS) disappearing – on social networks and throughout the Internet. But I think it’s a long jump, very long, to make it to a world with no text. I take issue with the prediction because it just doesn’t make sense from a broader perspective. Here are two reasons I don’t see either Facebook, or our online experience across the web, becoming all video.