The Difference Between Email and SMS Autoresponders: Part 1
One of the great things about email marketing is the ability to send pre-prepared emails to your list automatically. Everyone who uses email has seen them, even if they don’t realise it. Many common uses are for registration confirmations, order confirmations, and customer support responses (“We got your request and we’ll get back to you soon!”). There is also a whole world of email marketing built around autoresponders. But I’ll get to that later.
While you may be familiar with email autoresponders (especially if you’re in marketing) you may or may not know you can set up a similar function with SMS messaging. In concept, it works the same way. But there are some differences in how they are used which I’ll cover here.
What's the Same?
Both types of autoresponders are triggered by an action taken by the recipient. Usually for email, the person has provided their address to you for some reason. They signed up to get a special offer, your newsletter, or other information. In SMS, autoresponders are usually triggered by a keyword sent to you in a text message. It could be a reply to a message you sent, or it could be an initial text to you from a new person not yet on your list.
In both cases, you craft a message that gets sent automatically when the person contacts you. What the message is depends on what the person signed up for or contacted you about.
Here are some examples for both email and SMS autoresponders:
Confirmation messages – These can be for any request such as subscription sign ups, orders, or support requests.
Informational – Content such as tips, purchase related information, or e-courses (sequential content delivered in chunks designed to teach).
Engagement – Asking your subscribers to connect or comment via reply or on social media is another good use of an autoresponder.
If you are familiar with email marketing (as a marketer or as a recipient) you’re probably wondering how you can do some of these via SMS. Well, that gets us to some of the differences. Even though it’s possible to do all of these with SMS, how you do them is, or can be, different.
Come back for part 2 in the next blog to see how to put SMS autoresponders to work for you.
Related Articles
How SMS Marketing Can Revolutionise Your Beauty Business
There are many benefits of using SMS marketing for businesses within the health and beauty industry. From instantly connecting with customers to booking appointments and increasing sales, the opportunities for the health and beauty sector are huge when it comes to business text messaging. Due to the fast-paced nature of appointment booking within the industry, and the increasing competition, SMS marketing could be the key to separate you from your competition.
Why SMS Text Messaging is a Must For Your Recruitment Business
Reseller Vs Affiliate: How to choose what’s right for you
5 Ideas for Your Easter SMS Marketing Campaign
5 Ways to Personalise Your Next SMS Marketing Campaign
There are always ways in which SMS marketing can be optimised further. One such way is through personalisation. This may seem like an insurmountable challenge when you are trying to communicate with so many people at the same time. The last thing you want to do is have to send out one message at a time to thousands of numbers. Yet this isn't necessary - in fact, it is more than possible to add several layers of personalisation to your SMS marketing.
How To Craft The Best Content For Your SMS Messaging
You need concise, memorable and high-impact content with a clear call to action in your SMS messaging. That, in a nutshell, is what's needed to achieve with any marketing or engagement communications in any form. But this is never truer than with an SMS campaign when your business text messaging has to rely on a small window of recipient attention.
The Difference Between Email and SMS Autoresponders: Part 1
While you may be familiar with email autoresponders (especially if you’re in marketing) you may or may not know you can set up a similar function with SMS messaging. In concept, it works the same way. But there are some differences in how they are used which I’ll cover here.
Do Cinemas Need to Use SMS Messaging?
Every cinema experiences ups and downs in admissions. But do they have to wait for the next blockbuster to come along before seeing more ticket sales? Not if they use SMS messaging to connect with customers. Find out how in this blog.
3 Best Types of CTA for SMS Marketing
One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.
3 Golden Rules for Sending Your SMS Messages at the Perfect Time of Day
Have you struggled to find the right time to send your SMS messages? Have you gotten complaints because customers found your messages too annoying? You might be sending them out at the wrong time of day. Follow these three simple rules and discover the perfect time for your messages.