Email marketing is a great way to reach out to your customers. But as good as it is, the open rates, click rates, and conversion rates are low. Average open rates are normally less than 20%, click rates vary between 3-10% on average across all industries. And as we receive ever more unrequested emails these figures reduce year on year.
SMS marketing statistics are much better. Open rates average above 90% and click through rates average over 30% according to InternetRetailer.com
But what about conversion rates? That would be the final action you want your prospects to take such as buy something or sign up for a newsletter subscription after they click the link in the email or text message.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
Here’s an example. You have 1,000 people on your list and you run a campaign on email and SMS. Here are your likely results based on industry averages:
|Type of Campaign||Number of Opens||Number of Clicks|
It’s easy to see what makes the ROI of SMS marketing so good. With SMS you’d get 45 times as many clicks. And it increases conversions as well. Why? People who opt in to SMS campaigns are generally loyal, want to hear from you, want to buy from you (give them the deal!). Email, on the other hand, is much more casual. People don’t have much resistance to handing over their email address. They may sign up to a list and then never look at the emails they get. But their mobile number is a closely guarded, personal secret they only give out to those they trust.
Doubled conversion rates, easy to use SMS services, customer loyalty and engagement. What could be better than SMS marketing? So what are you waiting for? Sign up for FREE account, get some free message credits to check it out, speak to our account managers for hints and advice and off you go. Want to learn a bit more first? Take a look at our free Guide to Mobile Marketing.