An MSISDN resembles a UK mobile phone number and is used to receive SMS messages directly to your PC through the FASTSMS system.

You can use Message Forwarding to have your incoming SMS messages sent to an email address, web page or mobile phone.

You can set up an inbound Virtual Mobile Number from FASTSMS for just £99 + vat per year, to create a company “Textline” for clients, colleagues, suppliers to send you SMS text messages.

Microsoft’s Outlook Mobile Service is a new feature in Outlook 2007 that allows you to send SMS text messages just as you would an email.

OMS is a new feature in Outlook 2007 that gives you 100% integration with your FASTSMS account.

Email to SMS (or SMTP) allows all FASTSMS users to send an SMS text message from within any email client, anywhere in the world.

Distribution lists are a feature in NetMessenger and are a great way to organise your recipients.

The following points all require consideration when in the planning stage of your campaign so your results can subsequently be measured…

Every year in the U.K. in the half an hour before and after midnight on the 31st December literally millions of text messages are sent, so much so in a short space of time that the mobile operators can’t handle it.

Sending a text is not only greener than a phone call or SnailMail but is far cheaper too – appease your conscience without it costing the earth.