Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones.

Starring in this video is ‘Dave the Shoe Guy’ and he tells us how he has used text messaging to grow his U.S.A. based shoe business from $650,000 to $1.3 Million a year in sales.

The following points all require consideration when in the planning stage of your campaign so your results can subsequently be measured…

A recent study by digital marketing research firm InsightExpress has concluded that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

It is widely recognised that last year, Valentine’s Day was the busiest day for SMS in the first quarter with well over 1 billion texts being sent.

Running a quiz or competition is a great way to generate interest around a subject, as well as gain invaluable data.

Running an advanced vote campaign is a really great way to engage your audience, as is any situation where you are asking for opinion.

By running a few keywords simultaneously you have the makings of a really successful simple vote campaign…

Used correctly a subscription manager campaign can dramatically enhance your other products and user experience ensuring you maintain a loyal and active customer base.

When launching a Database Builder campaign you will publish your number and invite potential customers to text in registering their interest.