SMS Case Study: Bromyard Slogan Competition
Here’s an interesting SMS case study about how the town of Bromyard in Herefordshire recently ran a text based Town Slogan campaign to increase awareness of the town’s many attractions. Participants were encouraged to text the word “BROMYARD” plus their suggested slogan to 80010 with a prize of a £40 shopping voucher for the winner.
There were a large number of entries, some sensible – “The Town of Festivals”, and some less so – “Just Like Trumpton”, but the winner was selected by the Town Council as “The Jewel in the Downs” and has been adopted in all the town’s publicity. But there were certainly far more entries than would have been achievable by more conventional means.
The unusual way of running the poll attracted newspaper, radio and TV coverage, with the winner coming from as far away as Walsall, having heard of the competition on Central News. His father had run a café on Bromyard High Street in the 50’s and 60’s and he particularly remembered going up to Bromyard Downs as a boy, hence his suggested slogan.
Competition organiser, Pippa Hughes, explained:
“FASTSMS made it really easy for us to set up and run the competition and although it cost very little the publicity generated by the campaign really put the town on the map. We are now planning a range of other Premium SMS campaigns to help publicise the town and the activities taking place over the next few months.”
If you’re interested in running your own competition campaign, or using SMS to promote any element of your business or organisation call us on 0800 954 5305 or visit https://fastsms.co.uk/solutions/
Related Articles
Avoiding Fraud on Mobile Coupons in Your SMS Marketing
SMS coupons have redemption rates ten times email coupons. Averages run around 30%, but they could be as high as 45% for personalised messages. Even with those great numbers, retailers can still lose money to fraud. Find out how make sure customers only redeem your coupon once.
Can SMS Messaging Help Banks Manage “Mobile Disruption”?
Around the world bank branches are disappearing. Just yesterday I received an email from Business Intelligence (BI) predicting the doom of US bank branches and cash machines. Their data is based on US economic and survey data, but others have done similar research in the UK and the world. And they all agree: the days of the local branch bank office are soon to be over.
To Txt Speak, or NTTS. TITQ.
Is it a good idea to cram more information into your precious 160 characters by using "txtspk" acronyms and abbreviations? Yes and no! It depends on the audience and the message. In this post you can pick up some insights into this question and join us in dissecting a real life example.
How To Know If Your SMS Campaigns Work
If you’re using SMS campaigns as part of your strategy to drive sales, sign ups, fund raise, or any goal, you’ll need to know if it’s working. You may be familiar with email tracking or other forms of marketing metrics but how do you measure the effectiveness of SMS campaigns? Here are five different ideas for you to try.
Restaurants Can Turn Every Table into a SMS Marketing Campaign
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?
How the Education Sector Can Benefit from SMS Messaging
The education sector can greatly benefit from the use of SMS messaging, as it can be a good way to build strong relationships with students, parents and also other members of staff. These are some of the ways to make good use of SMS messaging in the education sector.
Creative SMS Crowdfunding Campaigns for Independent Film Productions
No matter what the task is, any campaign can be boosted by SMS marketing. It's great for businesses and charities but could be especially utilised for the creative industry. From the largest scale (mainstream TV shows, Hollywood blockbusters) to low budget independents, there is an SMS campaign to fit all needs and perform a vital profile-boosting function.
Referral Marketing Through SMS Messaging
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here's how you can use SMS to simplify and improve your referral marketing.
Transport Services Stay Up-To-Date and Out of Trouble with SMS Messaging
How can taxi services - and any transport company like delivery services, public transportation, logistics, and haulage - stay in touch without taking risks with push to talk mobiles and other two-way radio setups. With SMS, companies can integrate into their own software and systems, save money and keep their drivers safer.
How SMS Marketing Can Drive Profits in Used Car Dealerships
When it comes to buying a car there is one thing that the potential buyer places more importance on than anything else. Of course, the price, condition and specifications of the car are major deciding factors, but above this, it is ultimately trust that will make or break the sale. For the commercial dealer, word of mouth plays a key role in this, along with online ratings and reviews. Read this article to learn how SMS Messaging can also help to promote trust and transparency, helping dealerships to drive sales up and increase profits.