SMS Case Study: Accident Advice Helpline Direct Ltd
This week we spoke to the UK’s leading injury compensation specialists, Accident Advice Helpline about how they have been using Fastsms in their business processes to give you a better idea of the ways in which SMS can be applied.
“Accident Advice Helpline was established in 2000 to provide access to justice for victims of accidents following the withdrawal of legal aid for personal injury cases. Since 2000 Accident Advice Helpline has helped thousands of victims injured in all types of accidents.”
Pursuing a personal injury claim can be a long process with clearly defined phases and stages, many of which can happen without the client being present. In the past it was a challenge to keep the client up to date with what stage their claim was at – Accident Advice Helpline did their best to keep the client updated by phone and post, requiring time and money.
Since incorporating SMS into their communication process Accident Advice Helpline have been able to keep their clients up to date on the progress of their case at various key stages, typically sending 4 or 5 alerts per claim during the course of the case.
This is a perfect example of SMS being used, not primarily as a money saver, but as a great way to improve customer awareness and satisfaction as they are able to stay on top of their cases and look after their clients without divertingvaluable man power and resource.
Accident Advice Helpline have now also started using SMS to promote their services to prospective clients in an increasingly competitive market, ensuring their position as the UK’s leading injury compensation specialists for the last 10 years.
To find out how incorporating SMS into your business communications could work for you visit https://fastsms.co.uk/ or call us on 0800 954 5305 and we will be more than happy to talk you through your options.
Related Articles
The latest Ofcom report reveals why mobile marketing is so effective
5 Reasons to Receive SMS Online
8 Tips for Creating an Engaged Audience for SMS Marketing
What’s the one thing that every marketing campaign needs? An audience! So, how do you create a database of subscribers? Natural curiosity and the British passion for “bargains” may be strong enough reasons for some to offer up their mobile numbers. However, to get substantial numbers of customers - or potential customers - to opt-in to your SMS campaigns you will need planning and care.
SMS Marketing for Wedding Service Providers
11 Benefits of Using SMS Messages in Your Network Marketing Strategy
Given that network marketing is very much dependent on communication, there are ways in which SMS marketing can be used to help increase recruitment, improve retention rates, create effective discussion, boost sales and motivate teams. Here's how...
A recruiter’s guide to SMS messaging
Why Recruiters should be Embracing SMS Marketing
More and more recruiters and marketers are now realising the powerful impact SMS marketing can have. Fast, direct, discreet, and accessible to a candidate even when they might not be able to talk on the phone, they are still able to check their phone for text messages.
SMS Campaign Strategies Your Customers Will Thank You For
SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it's used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it's important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.
Beginners’ Guide to SMS Marketing – July 2016 Update
If you've considered SMS marketing to new and existing customers by text message but dismissed it, it really is time to think again. SMS continues to outperform and outreach all the newer models of communication designed to replace it. The latest competitor to run into difficulties against business text messaging is mobile internet advertising.
6 Top Tips for Successful SMS Marketing
SMS marketing has come a long way since its introduction to mainstream marketing back in the early 2000’s. As well as dramatic changes in technology, there have also been sweeping changes to the laws governing this powerful and popular form of marketing. With its low cost, high ROI and tremendous versatility, it can now benefit almost every sector. But all this aside, the fundamental rules for successful campaigns remain largely unchanged. So just what are the big do’s and dont’s of SMS marketing? Read this article for six top tips from our team that will help you unlock the key to SMS success