Why do people visit your website, but more importantly why do they leave?

HitsLink is a service available through our parent company, NetSecrets. It is a great tool for analysing the traffic your site gets. In the early years of the web, as commercial websites started to appear it was all about ‘hits’ – how many visitors you got to your homepage, this was usually measured using a simple page counter which showed how many times that page was viewed. The drawback of this was that it didn’t really tell you anything else, you couldn’t tell where the visitors came from, what they did while they were on your site or at what point they left, or even if they came back again.

Luckily, things have changed a bit since then – enter HitsLink…

HitsLink is a statistical utility that generates data, graphs and reports on who is visiting your site, what they do while they’re there and more importantly at what point they leave your site. It gives businesses the opportunity to boost their marketing knowledge around their customers by understanding them, tracking new and repeat visitors to see what they like. It also helps to identify weak pages – you can find out if there are a lot of visitors leaving your site at a specific point, and then fix it! If you happen to be using Sponsored Links on search engines such as Google you can track the success of Pay-per-Click campaigns, see if visitors are they finding what they’re looking for?

Click here to find out more about HitsLink and how it can be used to make a site all it can be.