There is no doubt in this world that numbers and statistics aren’t everyones cup of tea, and admitedly I’m included in that. However we can all appreciate how important it is in business and especially any kind of marketing or promotion to be able to measure the succes of our various ventures – how else do we know whats working for us and whats costing us money!

In the case of streaming online audio and video (discussed in a previous post) in steps NetTracker, from PlanetStream. NetTracker gives you the opportunity to receive reports in greater detail than before – so much so that you can identify each individual stream that has been delivered to a specific IP of a computer connected to the Internet.

All past, present and future PlanetStream customers have been provided with standard analysis tool, AWStats – which is ok for a low level user. But now if you want to really get stuck in with analytics and figures to find out just how well your media content is performing, or whats going wrong NetTracker is for you…

I may have hinted that facts and figures aren’t my forté but I’ve found it really easy to delve into the world of streaming analysis with NetTracker, making our videos all they can be. By concentrating on some simple figures that are clearly presented you can really boost your marketing knowledge around your intended audience. You will grow to understand them by tracking new and repeat visitors to measure their behaviour.

If you’re running marketing campaigns such as Google AdWords or any of the numerous alternatives then the tools in NetTracker can track their success by showing you where your visitors are coming from and how they are reacting upon viewing the video, identifying any problems in the path to a definate call to action.

> Statistic Dashboards allow you to analyse your streaming projects focussing on the quality of the connection, traffic, content and visitor information.

> In depth Visitor Analysis lets you see where your audience is coming from, including their country, sector and even individual IP.

> Traffic Analysis shows you when your streams are being viewed and how long for, showing your peak times in your choice of tables and graphs.

> The Technical Analysis tool lets you also see what platform and player people are actually using to view your streams.

> Use Content Analysis to see which streams are being viewed in what order, showing you what is most popular, identifying what type of content to increase, remove or replace in line with your visitor’s preferences.

As your broadcasts are analysed you will learn how effective they really are, to support this PlanetStream can provide you with advice on the best practices of vSEO (Video Search Engine Optimisation) in order to drive organic traffic to your site.

All this is available for just £20 + VAT a month for any level of streaming account, you will also receive the highest level of support by our trained technical advisors.

To find out more about NetTracker and PlanetStream in general click here or call us on 01386 792972