Now there are many instances where the applications detailed here can be applied to a wider range of businesses and services, but for the purpose of this use case we will be using a car dealership as an example…

When providing customer service how communication is carried out is key, it needs to be non-intrusive, practical and most of all effective. Studies have shown that with emails being ignored and phone calls often seen as an annoyance, receiving a text message is rapidly becoming the preferred method of contact. This is supported by the fact that now over 80% of adults own a mobile phone, the message gets right into their hand, its direct, concise and they can read it in a couple of seconds without breaking their stride.

When you apply these characteristics to a car dealership’s service manager, some of the most popular uses are as follows…

• Reminders - Texting customers to let them know when their next MOT or service is due, securing their custom
• Fault Reports – In the case of a recall campaign, customers can be segregated and contacted immediately with warnings and instructions saving time and money
• Customer Alerts – When a customers car is ready for pick up or there has been a delay, a quick text to let them know will do wonders for customer relations

With a little imagination the uses here can be applied to everything from dog groomers, to solicitors to childrens nurseries – infact anything time bound where customer satisfaction is paramount. All of this can be managed through the FASTSMS system, NetMessenger – to find out how to improve your communication and increase customer loyalty give us a call on 0800 954 5305 and we’ll talk you through your options.