If you are looking to promote a direct call to action from your advertising or want to receive messages as soon as they are sent, rather than through daily reporting as many other solutions offer then a Direct Response campaign is just for you.

Its as simple as it sounds – you advertise a 5 digit number, with a keyword (or not) and people see it, do what it says and you get your result! To help illustrate this please see two classic examples below…

Call Back Example: A finance company wants customers to request a call from an advisor to discuss loans.  In their advertising they state “Text LOAN to 80010 and one of our trained advisors will call you straight back”.

Real-time Feedback Example: A radio station advertises a 5 digit number for listeners to text their views to.  The received texts are immediately forwarded to an email address, delivering instantaneous feedback.

There really are a load of applications for this kind of campaign, and you can have yours up and running from as little as £49 a month.

If this feels like something that you could benefit from visit our dedicated mobile marketing site http://www.fastmms.co.uk/ or feel free to call us on 0800 954 5305 and find out how this could work for you.