Latest SMS News, Views, Tips and Advice from Fastsms

SMS Campaign Strategies Your Customers Will Thank You For

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SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it’s used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it’s important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.

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How SMS Marketing can Reactivate the Value of Former Gym Members

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We look at how SMS Marketing can help gyms, saunas, solariums or other any other kind of membership based businesses in the health and fitness sector generate substantial ROI by unlocking the value of lapsed memberships. With a simple strategy, you can bring former members back on board and turn them back into loyal customers.

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8 Tips for Creating an Engaged Audience for SMS Marketing

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What’s the one thing that every marketing campaign needs? An audience! So, how do you create a database of subscribers? Natural curiosity and the British passion for “bargains” may be strong enough reasons for some to offer up their mobile numbers. However, to get substantial numbers of customers – or potential customers – to opt-in to your SMS campaigns you will need planning and care.

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SMS Messaging vs Pagers for Emergency Services

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The pager has been at the centre of communication for emergency services for decades – but does it still have a future? In this article, we take a look at the use of SMS versus pager communications between emergency personnel and their organisations and consider the future role of SMS messaging for this sector.

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The Role of SMS in Building Consumer Loyalty Programmes

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The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.

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